Anti-Aspartame Campaign Launched in New Zealand

by Dr. Edward Group DC, NP, DACBN, DCBCN, DABFM Published on , Last Updated on

Equal sugar packets

Numerous reports, campaigns, and studies have evaluated the health risks of aspartame. You may not even be aware of it, because the campaigns are normally directed at the brand name under which it is sold. Names like Equal and NutraSweet are more known as the artificial sweeteners that are often claimed to be a healthy alternative to sugar.

Now, Phoenix Organics, a beverage company based in New Zealand, is launching their own campaign to warn people of the dangers caused by aspartame. Their campaign, “Think Before You Drink,” will see 20,000 bottles of their own Phoenix Organic Cola labeled with warnings, pointing to the potential health risks caused by aspartame.

In fact, Phoenix Organics has gone all out in their attempt to make people aware of the dangers of artificial sweeteners. A whole section of their website is dedicated to “information on aspartame”, with links to websites concerning New Zealand itself, such as products in NZ that contain aspartame, and links and references to independent research on aspartame.

“Having read the Bressler Report of the FDA and other reports on the effects of aspartame, we had the living daylights scared out of all of us,” said company directors Stefan Lepionka and Marc Ellis. “We cannot believe that the New Zealand government has declared this safe in the face of such evidence.”

Lepionka and Ellis are referring to the 1977 FDA’s Bressler Report [1], a 76 page report containing the investigation of G. D. Searle’s laboratory in Skokie, Illinois in to aspartame.

Research on Aspartame Dangers

Since the release of the Bressler Report, aspartame has been the focus of several clinical studies, which have revealed possible connections between aspartame and illnesses such as headaches, migraines, brain tumors, brain lesions and lymphoma.[2][3]

In 1995, FDA Epidemiology Branch Chief Thomas Wilcox concluded that reports showed aspartame to be the cause of 75% of all reports of adverse reactions to substances in the food supply, between 1981 & 1995 [4].

Additionally, a report by the Department of Health & Human Services in 1993 entitled ‘Adverse Reactions Associated With Aspartame Consumption’ found a total of 92 different symptoms and health conditions reported after consuming this artificial sweetener [5].

So when Phoenix Organics say that they have “…contacted a number of groups that have been fighting to raise awareness of the health concerns surrounding aspartame…” and pledged that the company “…will do whatever it can to support the overall aim to have the government restrict and ban aspartame,” you tend to believe they’re going out all guns blazing.

My Thoughts on Artificial Sweeteners

It is really sad that the FDA would allow such poisons to be introduced into our food supply. It makes me wonder if it is just another ploy to create more illness and prescribe people more pharmaceuticals. As a matter of fact, aspartame is even contained in some pharmaceutical drugs.

I personally recommend people replace all artificial sweeteners such as aspartame, sucralose and saccharin with all natural sweeteners such as organic agave nectar or raw locally harvested honey. Please read all labels and steer clear of these harmful substances.

References (5)
  1. United States Food and Drug Administration. Bressler Report (PDF).
  2. Family Health Guide. Migrain Headache.
  3. John W. Oney MD, Nuri B. Farber, Edward Spitznagel, Lee N. Robins. Increasing brain tumor rates: is there a link to aspartame? Journal of Neuropathology & Experimental Neurology. 1996 November. vol.55(11).
  4. Reported aspartame toxicity effects (FAQ).
  5. Ralph G. Walton, Robert Hudak, Ruth J. Green-Waite. Adverse reactions to aspartame: double-blind challenge in patients from a vulnerable population. Biol. Psychiatry 1992 October 3 vol. 34 pp.13-17.

†Results may vary. Information and statements made are for education purposes and are not intended to replace the advice of your doctor. Global Healing Center does not dispense medical advice, prescribe, or diagnose illness. The views and nutritional advice expressed by Global Healing Center are not intended to be a substitute for conventional medical service. If you have a severe medical condition or health concern, see your physician.

  • Artificial Sweetner

    This is a pretty interesting campaign these guys are doing. I wish more people would do something like this here in the states. Because aspartame is a nasty, nasty additive to many “diet” products. I’d be interested in trying out the aspartame-free soda from Phoenix Organics too.

  • Beck

    nice post about the dangers of aspartame. more people need to know about the effects of aspartame on their body. Thanks for sharing this with me!

  • Check out

    Thanks for letting me post.

  • Charles Stewart

    Aspartame gives me a rash around my mouth and nasal creases. I have proven this by starting and stopping drinking diet sodas containing it about 5 times, and I am convinced the rash is due to it.

  • Lisa Marconi

    There are two movies that cover the dangers of aspartame, “Sweet Misery” and “Sweet Remedy” about Cori Brackett’s debilitating illness after drinking diet soda, and her recovery by detoxing. The films look at how the FDA’s approval process was subverted, and the corporate interests that profit from making people sick. For more information about aspartame, and other food additives, take a look at Cori’s site at
    Thank you for providing a forum for this life-saving information.

  • Lisa,

    Thanks for posting this information for our readers.


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  • If I eat aspartame I get a migraine headache within minutes. It took me two years to track down the cause of my headaches. I kept a food diary of everything I was eating over that time. The big break happened when I realized the licorice candy I was eating had artificial sweetners.

    From a personal perspective I hope they ban aspartame all over the world. Go NZ!

  • Jim

    I have started a group on facebook firstly to alert people to the danger and secondly because it could be a powerful message to food manufacturers because there will be faces to the names. Please join the group and recommend it to your friends..

  • I laud your efforts and join with you in this vital educational dilemma.

    Stay well, be healthy,

    Marvin J. Rosenthal

  • Pingback: Three Artificial Sweeteners You Should Look Out For | Revere Radio Network()

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